A better way to build breakthrough companies.
IDEATION
IDEA SOURCING
MARKET INSIGHTS
OPPORTUNITY FILTERING
From concepts to high-potential opportunities.
We screen hundreds of ideas across industries, sourcing from within our studio, prospective founders, universities, and corporate partners. By combining market analysis, customer research, and emerging trends, we identify problems worth solving—ideas that align with industry shifts and have clear paths to commercialisation.
Our rigorous filtering process ensures we focus only on high-impact, scalable opportunities before moving to validation.
validation
rapid testing
customer demand
commercial viability
De-risking startups before they launch.
Most startups fail due to lack of traction. We validate before we build, running structured experiments to test demand, pricing, and product-market fit. This includes prototype testing, customer interviews, and landing page experiments to measure real-world interest.
If an idea doesn’t show clear early traction, we pivot or kill it. By the time a venture moves forward, we’ve already proven there’s a market need and a viable path to success.
RECRUITMENT
FOUNDER MATCHING
EQUITY & INCENTIVES
LEADERSHIP ALIGNMENT
Finding & backing the right founders.
Great ideas need great execution. We recruit ambitious founders who align with each venture’s vision, providing them with six months of salary and majority equity. This ensures they have the financial stability to focus while staying motivated through ownership.
We select founders based on domain expertise, execution ability, and founder-market fit, ensuring the right leadership is in place before spin-out.
SPIN-OUT
LEGAL FORMATION
VENTURE CAPITAL READY
FOUNDER-FRIENDLY TERMS
Launching startups with a clear path to growth.
Once a venture is validated and has the right founder in place, we spin it out as an independent legal entity. Startups receive access to funding, corporate partnerships, and operational infrastructure to hit the ground running. We retain minority equity with founder-friendly terms, ensuring they stay in control while benefiting from our network and expertise.
This creates a win-win scenario—founders get autonomy, and the startup is set up for rapid scaling.
SCALE-UP
GROWTH SUPPORT
STRATEGIC CAPITAL
CORPORATE PARTNERSHIPS
Providing the fuel for scale.
Beyond spin-out, we stay actively involved—helping startups secure investment, land key customers, and scale operations. Our investor network, corporate partners, and operational playbooks help founders navigate early-stage challenges and accelerate traction.
From fundraising strategy to distribution partnerships, we provide ongoing support, ensuring startups don’t just survive but thrive.