About Us
We're building startups that transform the West Midlands—and the world.
Our AMBITION
We’re harnessing the legacy of the West Midlands to create the next generation of venture-backed startups—rooted here, scaling everywhere.
transformation
We’re not just building startups—we’re reshaping a region. By unlocking our untapped potential, we aim to position the West Midlands as a global hub for innovation and entrepreneurship.
INVESTMENT
We’re driving $740m in follow-on funding to the region, ensuring startups in the West Midlands have the capital to scale and compete on the global stage.
JOBS
Our goal is to create 7,000 high-quality jobs, empowering local talent to thrive within a vibrant, sustainable startup ecosystem.
Our
FOUNDERS
With 17+ years of experience building and scaling ventures alongside major corporations like Centrica, Jaguar Land Rover and Salesforce, our founders have proven they know what it takes to create category-defining companies.
Now, they’re bringing that expertise to the West Midlands—because this region has the talent, infrastructure, and ambition to become a global startup powerhouse. All it needs is a model to unlock its potential.
Jacob Dutton
CEO
Jacob is an experienced venture builder with 15+ years in innovation. As CEO, he drives the studio’s mission to create high-growth startups, leveraging expertise from launching ventures alongside Walgreens, HSBC and USPS to transform the West Midlands ecosystem.
Katy Sephton
COO
Katy leads operations and venture validation as COO, ensuring startups scale effectively. With extensive experience in founder support and growth, she’s dedicated to building impactful ventures that strengthen the West Midlands’ entrepreneurial landscape.
join us
LET'S BUILD SOMETHING AMAZING TOGETHER
The best founders shouldn’t have to leave the West Midlands to scale. We’re looking for ambitious entrepreneurs to build the next generation of high-growth startups—backed by funding, expert support, and real traction. If you’re ready to lead a validated venture, let’s talk.