We're building market-defining startups in the West Midlands.
London attracts 6x more VC funding per capita than the West Midlands, making it the default destination for ambitious founders.
We’re fixing that.
We provide entrepreneurs with the ideas, traction, funding, partnerships and infrastructure they need to build globally scalable ventures here at home.
FASTER MARKET TRACTION
We use a rigorous, data-driven approach to validate ideas, identify customers, and build market momentum, reducing the risk of startup failure.
ACCESS TO CAPITAL
We leverage our deep relationships with venture capital firms and corporates to secure funding and strategic guidance for startups to scale.
FOCUS ON BUILDING
Our shared design, legal, HR, engineering, finance and PR resources allow founders to focus on what they do best—creating exceptional products and services.
strategic partnerships
We partner with global corporations to open doors to distribution channels, pilot programs, and valuable partnerships to accelerate growth.
FOCUS AREAS
We focus on solving expensive, high-impact problems in industries undergoing widespread disruption driven by technological advancements.
By targeting sectors experiencing systemic change, we avoid fleeting trends and concentrate on building solutions that deliver lasting value where it matters most.
join us
LET'S BUILD SOMETHING AMAZING TOGETHER
The best founders shouldn’t have to leave the West Midlands to scale. We’re looking for ambitious entrepreneurs to build the next generation of high-growth startups—backed by funding, expert support, and real traction. If you’re ready to lead a validated venture, let’s talk.
HOW WE WORK
01
IDEATION
We source and screen hundreds of ideas from within the studio, prospective founders, universities, and corporate partners to uncover the most promising opportunities.
02
VALIDATION
Our rigorous validation process reduces startup risk by testing for traction and ensuring ideas are viable before spinning them out.
03
RECRUITMENT
We recruit talented founders for spin-outs, providing six months of salary and majority equity to ensure focus, alignment, and motivation.
04
SPIN-OUT
We launch startups as independent legal entities, retaining minority equity through a simple and founder-friendly term sheet.
05
scale-up
Our shared resources, investor network, and corporate partners support founders in scaling their ventures while staying focused on growth.
